BUILD YOURWORLD.
EBABE is a fashion-tech house creating across fashion, AI, AR, connected objects, and digital identity.
Made for self-expression across physical and digital life.
We create things you can wear, tap, collect, enter, and interact with.
Sometimes that means something you wear. Sometimes it's something you tap, enter, or experience through AR.
What We're Making
Experiments, products, characters, and experiences across AI, AR, fashion, and connected technology.
AR LIVE
TrainAR · AR fitness experience for Spectacles
DIGITAL LAYERS, IN REAL LIFE.
We create AR experiences that bring digital layers into products, spaces, and everyday moments.
SURU KEY
A physical key to your digital self.
Suru Key is a collectible NFC charm that opens your customizable digital identity.
- Tap to connect
- Customize your profile
- Carry your identity with you
IDEAS THAT MOVE BETWEEN PHYSICAL + DIGITAL.
EBABE Studio works with brands, artists, founders, and creative teams to turn ideas into culturally relevant experiences, campaigns, and prototypes.
Creative Strategy + Concepts
Ideas, positioning, and creative direction built around how people actually engage.
AI + Visual Worlds
AI-assisted characters, campaigns, content, and visual storytelling.
AR + Spatial Experiences
Interactive experiences that add digital layers to products, places, and everyday life.
Connected + Interactive Experiences
NFC, connected objects, and physical-to-digital concepts designed for participation.
BUILT AROUND IDENTITY, EXPRESSION + EXPERIMENTATION.
EBABE began with characters, art, fashion, and a fascination with how people express themselves. Today, that idea extends into AI, AR, connected objects, and digital identity.
We build things people can wear, unlock, and belong to — not just buy.
EBABE IN THE WILD.
People, products, experiments, and moments from EBABE.
Be first to see what's next.
Drops, experiments, AR projects, Suru Key updates, and occasional things we think are cool.